The network marketing business is often promoted as an automated one where once you reach a certain level it will develop a life of it's own and you can relax. Not quite true. Automating a network marketing business to a certain extent is possible but let's get serious here; this is a relationship marketing business isn't it? The truth is, without regular input from you, then you're business can and will probably collapse.
One of the 7 great lies of network marketing is a prospect being told that "Don't worry, we'll build your business for you. All you have to do is join and we'll take care of the rest."
So what happens? The prospect joins...their upline disappears and a month to three months later the prospect drops out. What's wrong with this scenario?
In a nutshell, telling someone to join and their business will be built for them is the number one mistake. Why? Well, what do you think the prospect is going to do if they decide to stay in the business? They are going to duplicate their upline. But reality dictates that no-one will build your business for you.
The above scenario is missing a couple of important ingredients. Firstly, a prospect shouldn't join a network marketing business because of the company. Most companies do a good job in providing excellent products but many suck in teaching business building techniques other than the basics.
The second important ingredient that's missing is leveraging off the power of attraction marketing and implementing pre-sell into the recruitment process. If you're a student of Renegade marketing, then you'll understand the importance of attraction marketing.
The fact is, relationship marketing is still vital in MLM despite many turning their attention to online promotion. Just because you don't meet your downline in most instances when you use the internet to recruit people, doesn't mean there is no interaction between you and your prospects.
Totally automated systems are simply doomed to fail in the main because of the lack of relationship building between upline and downline. Sure, it may work for awhile but unless a downline gets some human interaction eventually, they'll leave. They'll spot a lack of value as one of the main reasons.
Bottom line is it's you a prospect will join in your network marketing business because they like you and like your training and most importantly, it's you they trust and can turn to for advice.
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