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Elaine Currie
http://www.huntingvenus.com
Affiliate Marketing - Checking Clickbank Products For Customer Satisfaction
Affiliate marketing is a great way to make money online and
when you market Clickbank products you have the assurance
that you will get paid without any hassle. In case you are
new to affiliate marketing and are not familiar with
Clickbank, I'll explain a little about it.
Clickbank is the Internet's leading retailer of digital
products. By signing up as a Clickbank affiliate, you get
access to thousands of digital products. The products
include hundreds of ebooks on all sorts of topics,
anti-virus software, video instruction courses. In fact,
if a product can be downloaded, Clickbank will have it.
You don't have to worry about keeping track of individual
programs or making sure you get paid, Clickbank does all
that for you by acting as middle-man between the affiliate
and the product vendor. All you need to do is choose
programs through Clickbank and promote them. Clickbank pays
affiliate commissions regularly every two weeks.
When choosing programs to promote, you will obviously be
drawn to programs that have a high conversion rate - ie a
high percentage of the people who click through to the
program actually purchase it. There is, however, a further
thing you should be checking when choosing Clickbank
products to promote and that is the refund rate.
Clickbank has a no quibble refund policy. This policy means
that prospective customers will be more likely to buy a
product because they can feel safe in making a purchase
since, if the product does not live up to the advertising,
they can obtain a full refund without any problem.
Obviously, if a product is not satisfactory to customers,
it will have a high refund rate.
You can check the Clickbank refund rate of a product, by
making a simple calculation. When you are selecting
products, one of the pieces of information available is
$/sale. This is the simple formula for calculating the
refund rate of any product:
(Commission - $/Sale)/Commission = Average Refund Rate
Example:
Product Price - $49.95
Commission - 75% ($37.46)
$/Sale - $27.29
Average Refund Rate = (37.46 - 27.29) / 37.46 = 0.27 = 27%
A refund rate of under 15% indicates a high level of
customer satisfaction. That however, is not the whole story
because conversion rates also have to be taken into
account. Although a product with a refund rate of under 15%
can reasonably be expected to be a satisfactory product,
you can still earn commissions on products with a higher
refund rate if they also have a higher conversion rate. So
always bear in mind both conversion rate and refund rate
when selecting products.
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