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Best regards
Chris Endres
http://chrisendres.biz
An Advertising Primer for Newer Marketers
Newer marketers approach the vast possibilities of
advertising on the internet and wonder how to start. There
are so many possible venues for presenting their ads that
it can be boggling trying to figure out what to do. The
critical problem overlooked by the newer marketer is not so
much where to start, but what to start with.
The newer marketers thought is that to make money on the
internet all you need to do is show others the valuable
product or service you have to offer. While you can
experience a good measured amount of success just putting
your product out for others to see and buy, there is
actually a better way.
Before you consider selling your product, service or
information, first consider the relationship with the
person you hope to attract. If you believe you have
something of value to present to them now, won't you have
other products you will desire to share with them as you
grow in your sales experience? Won't you want to maintain
a life long relationship with your customer once you find
them?
It is this thinking that justifies leading all your
promotional activities with name and email capture. Newer
marketers always ask how to build a list while they are
promoting an affiliate opportunity that doesn't seem to be
going anywhere, or conducting other advertising campaigns
and experiencing lackluster results.
The most successful marketers on the internet have coined
the phrase "The Money is in the List" and they are right.
Establishing a relationship over time with your customer is
the goal. Retaining a customers appreciation, trust and
respect should be the first goal of the newer marketer.
Generating that appreciation should start with establishing
a link with your customer. Just as when you make a new
friend and exchange contact information, you should also
consider every person who visits your offer a potential
lifelong friend. What's better than making friends with
people that you enjoy and that enjoy you?
A newer marketer should look first to establish a contact
page that asks for this information before the visitor gets
to the solution they are providing. Weigh out what you
value most. Would you rather make a sale right now or make
a customer you can continue to sell products and services
to for years to come? The answer to those questions will
make the difference of success or failure to your online
business activities.
To accomplish the email capture page, you will need an Auto
Responder service. This service will allow you to generate
your messages to your new customers and will send those
messages out at intervals you set. Most of the highly
professional Auto Responders range in price from $17 to $20
per month.
After you establish an account with an Auto Responder, you
will then need to have a simple HTML page made for you, or
you can make one yourself with a little effort. Once you
have your auto responder and your page you are almost ready
to go.
Use your auto responder to send people to a thank you page
that asks the visitor to confirm and "whitelist" your email
address so that the visitor will always be able to receive
your emails. When your visitor clicks the link in their
email account, have that link lead them to your sales page.
This way you are establishing contact with a customer and
potentially making your sale.
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Chris Endres spends a lot of time studying new trends in
Social Networking and Advertising. An exciting new trend
emerging in marketing is being called Social Network
Advertising. This new advertising platform is turning heads
in the largest corporations. To learn how you might
leverage a unique advertising advantage visit
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