An Autoresponder Is A Marketers Best Friend

An Autoresponder Is A Marketers Best Friend
Have you ever heard of the expression "A diamond is a
girl's best friend?" Well an auto-responder is a
marketer's best friend! So what is an autoresponder and
how is it a marketer's best friend? An autoresponder is a
program that allows you the ability to send out emails to a
large group of people all at one time. In addition, it
allows you to pre-program those emails in advance so that
the recipients receive them in set intervals (i.e. every 7
days, etc).

Why is an autoresponder a marketer's best friend? There's
a saying that goes as follows..."Exposure is everything but
the fortune is in the follow-up." You can expose a
prospect to your web site and they may buy what you have to
offer. However, if you really want to significantly
increase the chances of getting a sale, then you need to
follow up with as many people that visit your web site as
possible. An autoresponder allows you to be able to do
just that.

When a prospect visits your web site, you need to get that
prospect to subscribe to your autoresponder so that you can
follow up with them. One of the best ways to get a
prospect to subscribe to your autoresponder is to offer
them a "bribe" or a "free gift." In exchange for the
prospect providing you with their name and email address,
you can provide the prospect with a free e-book, a 7 day
e-course or even a free audio or video. The prospect
subscribes to your autoresponder to get the free gift and
you now have the ability to follow up with the prospect.

"But email marketing is dead" you say? "No one is getting
any of my emails because of the SPAM filters." This is
nonsense. UNWANTED email marketing is dead, but the bottom
line is if people WANT your email, they will get your
email. The key is you have to sell people on wanting to
receive your emails.

Maybe you send the free gift to them via email so that they
have to give you the correct email address in order to
receive the free gift. Maybe you promise some additional
information at some point in the future via email so that
they will want to make sure they are getting your emails.
In any case, people will receive your emails if they want
your emails.

Most people who have email accounts are already familiar
with the concept of a SPAM filter or folder. As part of
their email routine, they scan their SPAM filters to see if
there are any emails that they want to receive. If you are
providing information of value to a targeted prospect, even
if your email gets blocked through a SPAM filter, the
prospect will unblock your email and read your email.

The final benefit to an autoresponder system is that you
have the ability to send out a broadcast email to your
entire list at one time. This is a very useful and
valuable tool for many email marketing strategies. For
instance, maybe you might want to offer a monthly
newsletter to your subscribers. Perhaps you are using
affiliate marketing and you are making an offer to your
list. All of these techniques require the use of an
autoresponder. Therefore, if you are not using an
autoresponder in your email marketing strategies and
techniques, you are missing a vital component to your
marketing funnel. Remember, an autoresponder is a
marketers best friend!

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Mark Garland is the owner of
http://www.analyzedmarketing.com and has instructed
numerous individuals on how to become more successful on
the Internet. If you are interested in learning more about
how to effectively market your business or website than you
will want to sign up for his FREE REPORT at:
http://www.AnalyzedMarketing.com/newreport.html