A banner ad is an advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. Banner ads are graphic images used on websites to advertise a product or service. Banner ads are displayed in many different sizes, but common sizes used are 460 pixels wide by 60 pixels high. Other common sizes include 460 by 55 and 392 by 72. In the early days of the Internet, banners ads were ads with text and graphic images. The first clickable banner ad was sold by Global Network Navigator (GNN-One of the very first commercially supported web publications and one of the very first web sites ever developed) in 1993 to a law firm. The first web site to sell banner ads in large quantities was Article Marketing hotwired.com. They sold their first banner ad to AT&T on October 25, 1994. There is a dispute over what company actually paid for the first banner: also credited as the first was a banner ad sold to Coors also in October 1994. In those early days, banner ads could contain graphic images and text but with today's technology such as Flash, banners are now complex and can be ads with text, animated graphics an sound.
Banner ads were measured by the number of impressions they generated (how many times the banner was displayed). Ken McCarthy, a well known Internet Trainer, was the first back in May or 1994 to introduce the concept of a clickable/trackable ad. Ken felt that be able to measure the return on investments was the only way banner ads would prove sustainable over the long run.
Banner ads are dispersed throughout the web by paid services and also free Banner Exchanges. In essence, there are two ways that you can benefit from placing free banner ads;
1. You can create a banner ad for your own products or you Affiliate products and display them on your own website.
2. You can join a number of the free banner exchanges found on the Internet. Just conduct a keyword search for free banner ads or banner exchanges and you will find as many as you wish to deal with.
A Banner Exchange is comprised of a network of participating websites that display banner ads in exchange for credits that can be converted to banner ads that are displayed on other sites. There is a predetermined exchange rate. These credits allow you to display your banner ads on other websites. Members of large banner exchanges have the potential for their banner ads to be shown on thousands of other web sites. Typically, you could expect an banner ad exchange rate of 2:1 or 3:1 which means that for each time you show 2 or 3 banner ads on your site, the exchange will show your banner ad one time.
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