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Buzzing Blogs for Business 0 article
Buzzing Blogs for Business
Unless you’ve been living under a rock for the last several years you’ve heard of weblogs or blogs.
By Lynne Genster
Category: 0
Submit your Recipes Here!
Unless you’ve been living under a rock for the last several years you’ve heard of weblogs or blogs. Today the blogosphere is gigantic. There’s a blog for everyone including politicians, stay at home moms, and entrepreneurs. As acceptance of blogging continues to skyrocket, businesses are increasingly tapping into this valuable resource. So how would a business benefit from blogging? For one, blogging allows a quick way to hear from your customers. What used to take weeks and many thousands of dollars through market research can now be accomplished for a fraction of the time and money. That’s not to say market research doesn’t have its place because it certainly does, but now we have a compelling new tool. Business blogs allow a new dynamic in the way companies communicate with customers and visa versa. Improving your search engine rank is another reason to start blogging. Search engines favor sites which “live”. A site which is continually growing and which contains consistent content is going to rank higher because of its perceived relevancy. If a wedding planner put up a blog where topics related to weddings (and all the other associated words) then the whole site would benefit from a high relevancy score on Google, Yahoo!, and MSN. Another reason is to show credibility and availability. A site which allows customer feedback is saying that it believes in its own product or service. We’ve seen examples of executives blogging on a daily basis and the enormous positive customer response which takes place – people are so shocked that C level principals would get engaged to that level. The only drawback is the time it takes but in our experience it’s well worth the investment! Article syndication provided by Hypegen Marketing Group, a Silicon Valley based seo company with specialization in aggressive Web 2.0 business marketing. For information about seo services please visit www.hypegen.com
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