Creating a 'Calgary Stampede' Of New Clients

We get probably half a million visitors in to Calgary
during the 10 day event (which is amazing since Calgary is
1 million people- we add 50% of our population in 10 days).

Get this, the total take home winnings from the Stampede
Rodeo is a whopping $1.6 Million - which is now the largest
prize winnings of any rodeo in the world, from my
understanding.

You'd certainly have to pay me well to sit on a bucking
bull! $1.6M would about do it ;o)

What would make people travel from all over the world to
see the Stampede?

***> HINT: The lessons of the Stampede can easily be
adapted to your business.

1) An annual event like no other - there are rodeos all
over the world - but Calgary has a 1 million dollar rodeo
purse so this is NOT like all the others. People look
forward to the Stampede for months to come. The best Rodeo
stars from across the world gladly come to Calgary to fight
for the main prize.

Make your special events special - and something worthwhile
coming to.

2) The customers "get into it" like no where else in the
world. Imagine this... Thursday night before the party
begins on Friday you leave your office all dressed in suit
and tie (I remember it well - uhhgg). Friday morning -
everyone from the corporate CEO's right to the mail clerks
dress up in their western attire (hats, boots, belt
buckles, and jeans). And they stay that way for the whole
10 days.

WARNING: If you are in Calgary from out of town and
mistakenly wear a tie - it WILL be cut off by the nearest
person with a pair of scissors.

The customers dress the part and *gladly* become part of
the culture.

3) The Party racks up there with the best in the world -
many people save their money, and their livers, for the
party that happens.

The saying for the week is: "Drink triples, see double and
act single" ? and lots of people heed that advice.

The bar staff is dressed skimpy enough to make Hugh Heffner
smile with glee.

And people really do travel from across the world - JUST
for the party.

Make an event so exclusive that they are willing to *do
whatever it takes* to be there.

4) Tons of events, goodies, and freebies. Every day during
the stampede you can walk down the street and catch
yourself some free breakfast - pancakes, sausage and eggs
(and if you catch the good private parties they are serving
vodka and orange juice by 7 am - told you it was a party).

Line ups around the block for the Stampede Breakfasts
(almost always complimentary).

Corporate Calgary's way of giving back and saying thank you.

5) It is unique to have an entire city dress, act and drink
the part. Tons of fun (drinking or non) for the whole
family. Great midway with tons of rides and things to do.
The people watching is nothing short of amazing in itself.

When everyone is part - it's a very amazing experience for
everyone involved.

***> Lessons From The Stampede For Your Business <***

- Make your special events special - and something
worthwhile coming to.

- The customers dress the part and *gladly* become part of
the culture.

- Making an event so exclusive that they are willing to *do
whatever it takes* to be here.

- Giving back and saying thank you to all those that got
you there.

- When everyone is part (from CEO's to entry level clerks)
- it is a very amazing experience for everyone involved.

- Have fun and lighten things up a little and people will
notice.

NOTE:

I have finally convinced the Stampede head honchos to share
their coveted secrets of success at the Wild West Wealth
Summit being held for 2 days prior to the Stampede starting.

What better way to learn how to build your business than
from the masters themselves ? bring your family and learn
million dollar secrets ? entertain the spouse and kids ?
and walk away with the techniques that will make 2007 your
best year yet).

Have a great week and happy Stamped'n!

----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you are
interested in how you can learn the secrets to becoming the
market leader and a very wealthy entrepreneur in your
industry ? make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com