Copyright 2005 Jennifer McGroaryBefore planning a direct mail campaign, it?s important to
take some time and carefully put together your sales
material. This is what I refer to as your Prospect Package.
Depending on the sales situation, your Prospect Package may
be built with several different components.
1. Sales Letter - Keep it simple and not too "techie".
Another key point is to write down the objective of your
sales letter. Are you trying to sell a new service to
existing customers... announce a sale to potential
clients... create greater demand for a service you already
provide? Your letter should then be developed around that
single objective for maximum effectiveness.
The body of your sales letter should achieve three
different things:
o Maintain the readers attention;
o Calls the reader to action;
o Informs the reader that you are skilled enough to handle
their needs.
98% of this can be accomplished by filling your sales
letter with benefits, benefits, and even more benefits. The
more benefits you can offer, the better your offer will be
received. Remember, the reader wants to know what's in it
for them. They want to know that you can improve their
current situation.
2. Enclose a Portfolio CD
If you design web sites/graphics, you'll need a way to show
your work to potential clients. Placing your sites/work on
a CD is a great way to do this.
This gives your prospects an opportunity to see what you
offer, without them having to connect to the Net, and type
in your URL's.
3. Price Sheet - (optional)
Your price sheet simply outlines what your rates are, as
well as what's included with each service. If some of your
services are geared towards specific target audiences, then
do mention this within the descriptions.
4. Bid Sheet
Include a form that prospects can fill out to get a quote
for your services. Ask all the relevant questions needed to
respond with a quote.
5. Business Card
Don't forget to enclose your business card. If they aren't
in need of your services now, they will know who to contact
when they are ready.
This is only a condensed plan for a Prospect Package. A
detailed description of of an ?Knock-Your-Socks-Off?
Prospect Package can be found in The Web Hosts and
Designer?s Marketing Guide at www.webbizinfo.com.
Order your copy today to move yourself and your business
ahead of your competition.
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Article by Jennifer McGroary
The ideas in this article are based on the e-book, "The Web
Hosts and Designer's Marketing Guide." If you'd like to
gain IMMEDIATE access to 100+ strategies and tactics for
promoting your web site design or hosting business, get
your copy today.
http://www.WebBizInfo.com
REMEMBER, successful marketing is the main ingredient in
most profitable web service businesses.
