Copyright 2006 TheTradeGroup.wsComputer technology has helped the home business market
level the field for many players but the use of affiliate
coop rotators can be greatly improved.
Coop rotators allow marketers to benefit from cooperative
efforts, which is a good thing. One ad can be placed that
benefits many. Placing this one ad on behalf of many
members allows for stronger branding and eliminates
competition for ad space among members of a group.
One of the draw-backs of a coop rotator is that as people
enter the coop, the rotation time increases depending on
click volume. Also depending on the source of your clicks
or advertising mix the value of the coop can be weak or
strong. To really be effective a coop rotator should be
calibrated to sales conversion rates. Depending on the
programs compensation structure, it must be determined what
the optimum number of sales or paid sign ups should be to
position each member for success. Once each member reaches
that level they are removed from the rotator.
Removing members from the rotator allows for more frequent
cycling. When a member is removed, the members below gain
opportunity to reach that optimum level. This process
allows you to build deep, which ensures that the newest
members are achieving some success. This decreases the
attrition caused by going wide and not building duplication
below. The rotator, based on the conversion rate builds
deep.
The best scenario would be to apply a percentage of the
sales revenue to advertising and place every member in the
rotator based on time and date. Knowing the conversion rate
manages the rotator and growth of the member base.
The conversion rate in a system like this will improve when
prospects understand the standardization of the process.
Many people would like to earn income online but they do
not wish to become marketers. The failure rate for the
program will go down when properly filling out a few forms,
including a direct deposit form for the bank, is a members
main responsibility.
The coop rotator should be used to prime the pump. Once a
member experiences success you will have a hard time
preventing word of mouth promotion and branding.
Once you integrate the coop rotator into the sign up
process the possibilities are infinite. The next challenge
is to factor in the number of 18 year olds that will
potentially feed the system in the future.
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Ronald Patterson is an experienced home business researcher
and is currently building a Global Cooperative based on
that research. Visit his Website: http://thetradegroup.ws
