How To Sell Without Selling and Pack Your Copywriting Business With New Clients Fast

And if you want your ads to cut through the noise and
clutter of an overcrowded market place, one of the best
things you can do is not try to make the sale at all.

Let me explain.

Almost 100 years ago the legendary copywriter Maxwell
Sackheim wrote an ad with a headline (that is now ingrained
in direct response copywriting mythology) that said, "Do
You Make These Mistakes In English?"

And even though the ad is considered to have some of the
best "sales copy" of all time, nothing in the ad was being
"sold." Instead, the entire ad was designed to get people
to send for a free book.

You see, before selling anything, the ad first got anyone
interested in developing better English skills to raise
their hands. Then they sent them a sales letter selling an
actual product. Which, from what I hear, sold a TON of
courses.

And this concept is even more important today.

Whether you're writing online or offline, doesn't matter.
If you find your ads and sales letters just aren't pulling
because you are in an overcrowded market, try to write an
ad that sells people on something free first.

>From there, when they've gotten to know you and the
valuable information you possess, then go for the sale.
Then sell a straight pitch on something that costs money.

Now, if you are a copywriter who wants to start attracting
dozens -- even hundreds -- of new leads and clients, here's
another unique way to accomplish this.

This may sound over simplified (or complicated, depending
on your work ethic) but the key to attracting copywriting
clients is to simply write a book on the subject.

In fact, Joe Vitale in his book "The 7 Lost Secrets Of
Success" told the story of how Bruce Barton (one of the
founders of the famous ad agency BBDO) once wrote a book
about advertising and business. And how, after the book was
published, their ad agency was flooded with new business
almost overnight.

People "all the sudden" wanted to hire Bruce Barton -- the
guy who wrote the book they had just read -- to do their
ads. And BBDO made a lot of money, and got some extremely
big accounts as a result.

Now, I'm not saying you will have the same success as Bruce
Barton.

But having a book out there that demonstrates your
knowledge and skills will do more for your credibility and
perceived value as a copywriter than any amount of
portfolios, testimonials or bragging will ever do.

And realize that writing a book doesn't have to be a hard,
drawn out process. You can do the same thing, get the same
effect, by having someone interview you about the subject,
putting the interview on CD and having the transcripts
typed up into a "book."

The key is to give good information in a format people can
easily access it in.

You do that, and you get it in enough people's hands, and
you will start to find people coming from all over wanting
to hire you, and only you.

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Michael Senoff is a sought-after Internet marketer,
interviewer and business coach with more than 50,000
students on four continents. For a limited time he is
giving away free over 31 hours of in-depth audio interviews
and seminar clips of the richest and most respected
copywriters in the world including: Eugene Schwartz, Bob
Bly, Brian Keith Voiles, Carl Gelletti, Joe Vitale, John
Carlton and Gary Halbert at:
http://hardtofindseminars.com/Copywriting.html