Increase Your Sales By Using Confidence

Does your sales letter display confidence?

I mean does the reader really believe that you have confidence
behind your product? Do you confidently show them that you know
your subject, and through your selection of words and phrases,
are you displaying confidence that this product is the one that
will solve their problem?

Confidence makes us buy, because we begin to see that the person
knows their subject. The lack of confidence in a sales letter
shows us they don?t feel comfortable with what they?re saying. It
comes across as unsure.

It might not sound like much. You?ve read that giving the
potential customer specific benefits that offer a solution to
their problem is the biggest hurdle. But the reality is sales
depend on how you present your material as to build confidence in
you as well as your product.

Confidence sales. There was a time when I was a telemarketing
sales manager. I know, but don?t hate me. Though I might have
interrupted a few dinners or got you up of the couch, I am about
to teach you something here.

My job was to teach telemarketing reps how to sell. I would
center in on someone that wasn?t making any sales, listen in to
them, then after a few calls I would let them listen in as I took
one for them. I would mimic their sales pitch, using almost the
exact same words that they did. But nearly every time I did this
I would make a sale on my first call where they had struggled
through about thirty presentations without even a nibble.

Why was I able to make a sale after only one call using the exact
same words of a representative that couldn?t close a sale after
30 calls? Confidence my friend. It makes all the difference in
the world.

So how do you apply confidence to a sales letter you?re writing?
Start by looking at some of the marketing pros. See the words and
phrases they use to display confidence. If an online marketer is
making money with their sales letter then they?re displaying
confidence in it.

Check your sales letter. Do you sound confident in it? Are the
words you?re choosing stating that you?re very sure about what
you?re doing? Do you show that you?re the authority on the
subject, and that to pass on the offer would be crazy? Of course,
you might not say that, but your sales letter should reflect it.

Write your sales letter like the product is sold, you?re just
explaining what they?re about to get. For instance, use phrases
like ?You?re about to learn all the marketing secrets?, or ?You
are also going to learn?. Just keep in mind that the customer is
already sold.

That?s not to say that you don?t want to write your sales letter
in the traditional sense of selling a prospect. But you want to
sprinkle it with phrases that assume anyone would make the
purchase after seeing the benefits they?ll receive.

Another phrase to use is something like ?You can?t afford not to
purchase.? It shows confidence that the reader has to make the
purchase or the results could be disastrous.

Remember though, that customers still need to feel in control of
their decision. Using phrases like ?You are going to buy? sound
threatening. By crafting a letter that shows confidence, but
doesn?t demand the customer to buy, you?ve got a powerful sales
tool that will work for you over and over again. It?s a thin
line, but with practice you will soon master it.

About the Author

FREE $50 Sales Letter Critique by Grady Smith details what you
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