Internet Marketing: Your Website is not selling because you only have one website

Internet Marketing: Your Website is not selling because you only have one website
Internet Marketing is one of the best forms of sales and
marketing available today. It does not matter if you are a
small company or a Fortune 10 company. Internet Marketing
will help you get more leads than you know what to do with,
sell more of your products and services, make better
relationships, stay in touch with existing customers and so
much more.

Most people draw a blank when it comes to Internet
Marketing. Even high level executives, like CEO's and VP's
of Marketing, are not sure what it is or how it really
works or what they can get from it. Many think it's just
internet optimization, others that it is internet
advertising. It is both, and more...

Internet Marketing is now the most powerful tool at your
disposal for marketing. It has everything traditional
marketing has plus more and for less money. Here are some
of the weapons available in your internet marketing
arsenal:
. Direct Mail
. Target Advertising
. Lead Management
. Newsletters
. Customer Management
. Marketing Communications
. Public Relations
. Catalogs
. Direct Sales
. Hard Sales
. One on One real time communication
. Target Marketing
. Segmentation
. Branding
. Product and Services Directories

These bullet points are just a few of the possibilities
available with Online Marketing. Each point has enough
information to write a whole book on the subject.

To start understanding the power of Internet Marketing you
have to get away from several old notions and stereotypes
about online marketing. One of those notions is your Main
Website. Most people and companies have their home page
and that's all they have. It is the symbol of corporate
identity and their #1 form of communication online, or so
they think. In reality most people will only visit your
website when they are looking for you and only you. In rare
cases will they find you if they are looking for your
competition or the products and services you provide. Most
companies, unless someone searches for them under their
exact name or website, will never be found.

The reality is that even if someone looks for your products
and services they will not find you. If you are lucky and
good, a small portion will find you. The first step that
you need to take to have a larger presence online is to
create more Web Pages. Simple, right? Yes, actually. The
problem is most people don't realize this simple fact.
Now, how powerful is this idea? Well, imagine that you
have 5 buildings or offices around your city, state, or
country. Now imagine you have 10, 20, or 30 offices. How
many more customers would you attract because you have more
offices, more real-estate, more presence? It is the same
concept online. The more websites you have the more
business you will generate.

Your websites should not be all carbon copies of one
another. They should all be different, all targeted, all
packed with useful, up to date information.

These websites will generate more leads than your main
website because they are targeted. For example, if you sell
desktop software like Windows, ACT or Photoshop you would
not create 3 websites selling all 3 software. On the
contrary, you would create 3 websites selling each product
individually. The websites would be targeted to that
single product. For example, the ACT software is a sales
management software so the website would have sales and
marketing links and articles, tips on how to use ACT and
even case studies of companies using the product.

Why would this ACT software website be successful? Think
about it, if you are looking for this type of software
online or any type of sales or marketing software and you
find this site packed with information, what will you do?
Most likely you will stay there and read more information,
hopefully even bookmark the page and recommend it to
others. This makes the website a real Marketing Website.

----------------------------------------------------
Jorge Olson is a Marketing Consultant and business owner.
He's been a successful VP of Marketing and CEO for several
companies and now helps others with their marketing
strategies. You can find his strategies, articles, and
even his marketing plans at http://www.ShotgunMarketing.com