Copyright 2006 Dr. Eileen Silva Two of the biggest challenges that MLM distributors face are understanding HOW to build an MLM business fast and effectively . . . and then actually being able to do it! Lots of books and tapes are available on this very subject. If you've looked at many of these materials, you might be more confused than ever, so I thought it would be useful to re-visit some of these concepts with you --- I say, "revisit" because I am assuming that you have already been presented with a model of how to build an MLM organization.
Some time ago, I interviewed a master recruiter in MLM named Kelly Schnorenberg. Kelly is a no-nonsense kind of a guy, who is industry-renowned for "bringing home the bacon." "I keep it real simple"? he said. "I do three way calling with my new recruit, quickly working through the names list that he puts together his first day in the business.?
"The purpose of the first 3-way call is to take the prospect's initial temperature. After a brief conversation, I ask the prospect, 'If I could show you a way to make a full-time income on a part-time basis during your first 30 days in the business, an income that would not interfere with your current source of income, on a scale of 1-10, what would your level of interest be?'"
Kelly, being an excellent sifter of people, simply thanks them for their time if they are a "3" or less. If the prospect indicates openness to an opportunity, then Kelly follows with a fax and a firm time to check back for a clarification. Then the prospect is 3-wayed into a bridge call with dozens, if not hundreds, of other prospects to hear the "Live Guest Presentation Call."
As soon as the presentation call ends, Kelly calls the prospect back, and it's decision time. As you follow this, you realize the immediacy of this system --- fast and effective. It's definitely a winning formula for people who want to create a full-time big-time income.
As I have looked at, and worked with, this system myself, I am delighted by several benefits included its main features. The system actually accomplishes four things: it creates credibility; it is fantastic training for the new person; it will grow a business rapidly (at least 2 out of 10 will do the business on average); and it shows the new person that he doesn't have to be a salesperson. The new recruit does not need talent (yet) or a complete understanding of anything --- neither the product knowledge nor the five points of the comp plan. The new recruit also need not have supreme confidence in himself or his abilities.
Here's really all he or she DOES need:
A phone with 3 way calling features; A sponsor or upline person willing and able to "buddy up? on those 3-way calls; Access to a fax machine; A bridge live-call system with effective "Live Guest Presentations" held frequently enough to service the "Access to training which can take the recruits to the next level;" An effective website from which forms can be printed and details about the program can be reviewed; A list of warm bodies with some potential to be attracted to the program.
I need to add that, for some part-time MLMers who want to proceed slowly with an emphasis on product-consumption, (we generally refer to this system as "Retail to Sponsor") participation in the 3-way-calling system would probably require more commitment than they would be willing to make. In this case, what I like to remind people is: "Different strokes for different folks." Some people aren't really committed enough to their businesses to work their schedules around multiple phone calls per day. Since we are all free agents, it's OKAY to get rich quickly or slowly (or for that matter, not to get rich at all).
I'd like to offer up a few additional considerations that would be very helpful if you'd like to simplify your approach and plug in to this no-fail system:
1. Choose your sponsor carefully, for obvious reasons; 2. Budget some phone money; 3. Get organized and get an organizer; 4. Re-evaluate your current schedule, and free up some time if necessary; 5. Eat right, sleep right, and be healthy (you'll have better phone energy); 6. Put a mirror in front of your phone station, and look cheerful; 7. Be positive, and don't take any rejection personally; 8. Put your dreams list together, and think BIG.
I am so proud to be part of this industry, because I truly believe it is the only business which offers the brass ring equally to everyone who has the desire and intent to be successful. Good luck in getting started --- whether you're starting from scratch --- or starting on your next million!
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Eileen Silva, Ph.D., N.D. is a metabolic health balancing expert, talk show guest, and lecturer. Dr. Silva is also an individual, group, and corporate weight management consultant. Contact Dr. Silva at http://www.dreileensilva.com
