List Marketing: What Have You Asked Your Subscribers Lately?

List Marketing: What Have You Asked Your Subscribers Lately?
I'm going to share with you a seldom used list marketing
tactic that can simultaneously build your relationship with
your list, make affiliate (or your own product) sales and
give you HOT ideas for future products.

Sounds great, right? And you're going to be surprised at
how simple this is.

First, I want you to understand that I am of the mind that
it is not the size of the list that matters, but the
relationship you have with your list. Having a big list of
subscribers that don't open your emails, don't read them
and don't do anything that leads to money in your bank
account is not my goal. Sure, you can brag you have a big
subscriber list, but I'd rather make more money for my list
marketing efforts... wouldn't you?

So, the goal is to have a list of RESPONSIVE subscribers.
This means people who are waiting for your email with
anticipation, drop everything they are doing to immediately
read them and then acts without hesitation to do something
that leads to money in your bank account. OK, that may be
a little bit of a stretch, but you get the idea. And
responsive subscribers are created from building a strong
relationship with your list.

And you can't build a relationship with your list with a
one way conversation!

Most people subscribed to your list because they decided it
would be advantageous for them to learn more from you.
They made the crucial step of someone looking for
information to someone asking YOU for information. So, in
the beginning, that is exactly what you should do...
provide the valuable information they seek.

But at some point, the relationship needs to grow. It
needs to be more give and take. It needs to change from a
speech, lecture or sermon to a CONVERSATION. So, here it
is, the big tactic...

Ask your list members to send you their biggest question,
and you'll answer it in your next email. Simple right?

Like I said earlier, your subscribers want to learn from
you. The joined your list because they thought you have
the solution to their problem. So, let them ask you their
most burning question. Get them involved in the
conversation.

Here are a few things that happen...

Your subscribers start to feel involved. If they asked a
question, they will definitely open your next email. Even
if they didn't ask a question, they'll open your next email
to see what was asked.

So, your open rate on the next email will be astronomical!

Now, how can you profit from building a relationship with
your list and involving them in the conversation?

You are probably recommending affiliate programs or your
own product to your list. So, it is reasonable to expect
some of the questions to be about those products.
Answering these questions can help your customers decide if
the product is the right solution for them, and purchase.
It is a nice way to soft-sell your recommendations. You
can expect to see added sales as a result of your "answer"
email.

PLUS: you might just find that your subscribers are
interested in something all together different. Maybe the
product or service you are recommending ISN'T the best
solution for what your list wants, and is ready to pay
money for. This is a HUGE opportunity for you. You can
either look for the right product or service and then
market it to your list, or create the product or service
yourselves. And you already have a market ready to buy!

I think you'll agree, building a relationship with your
list and inviting them into the conversation by asking them
a question is a simple way to add profits to your list
marketing. I bet you're ready to field some questions,
right?

----------------------------------------------------
Edward Lomax is the creator of
http://www.bigwealthsystem.com and has put together a Free
eCourse entitled, "21 Ways To Rake In More Cash From Any
Size Opt-In List". To take your free course and start
making the money you deserve from your list, visit:
http://www.listmarketingcourse.com