Copyright 2005 Richard KnightHave you ever fallen into the trap of trying to "sell" your
MLM business opportunity to everyone you call? Or dread
calling leads because you're wondering, how you're going to
sell "all these" people on your MLM business opportunity?
I know alot of MLM Business Owners do this when they first
start out!
In my early MLM days my goal at that time was to tell
(sell) my prospects on what my opportunity could offer them
if they joined or signed up.
But as I later learned, all I should be worrying about was
what they (my prospects) could offer "MY" business if I
decided to enroll them. Which should be your mindset as
well. Because as you'll soon realize. . .
It's 10x Easier To "Sort" Than To Sell Prospects On Your
MLM Business Opportunity.
And that's because, your job as an MLM prospector is not to
sell your prospects anything. Your job is to simply weed
out the "Looky lous" and "Tire Kickers" from your list.
And let's face it, not everyone is a Prime candidate for
your MLM business opportunity. Because if that were the
case, we'd all be making Six Figure Incomes lightning quick.
In fact, it's been said that more than 50% of the
population are not fit to be in business for themselves.
And what's even more frightening is that the majority of
these people, "Don't Even Know It".
See, when you try to "sell" these types of people, they'll
simply string you along, waste your time, your energy, plus
your valuable effort simply for the both of you to
"Painstakingly" find out later on down the line that they
weren't fit to be in your MLM business opportunity or ANY
Home Business Opportunity, for that matter.
But when you "sort", you weed these people out from the
get-go. No guesswork, no wasted time, no wasted energy, and
best of all no one to waste your time. And that's because
when you sort these people out of your list, what you have
left is worth it's weight in Gold. People who are ready to
change their lives, not just some curious on looker who
filled out a form.
So needless to say, the sooner you know how to "Sort"
prospects, the easier your job as a prospector will be.
5 Key Attributes Your Prospect MUST HAVE Before You Show
Them Your MLM Business Opportunity
1 .Desire - They must have some type of "Passion" for
making a better life for themselves. They need to possess
the drive to do "whatever it takes" in order to reach their
goals. In other words, they have to want to be successful
because no one else can force them.
2. Money - Money usually follows desire. If there is enough
desire, money is typically not an issue. But let's face it,
they need the money or be able to come up with the money in
order to purchase your business kit or enroll in your MLM
business opportunity.
3. Critical Thinking - Did your prospect review and
understand the information? Did the information generate
questions? If so, that's a good sign.
4. Decision Making - Can your prospect make the decision to
get started if all her questions are answered properly? -
If they can't make a Yes or No decision after evaluating
your opportunity and getting their questions answered,
they're just wasting your time.
5. Instructions - If your prospect has done what you've
instructed, then it's fair to say that he or she can follow
instructions. And if they can't follow simple instructions
now, it'll be a big "Waste of time" working with these
people later on.
Keep these 5 attributes in mind as you go through your
monthly lead list. They'll save you a whole lot of time and
will help you find MLM Business Owners that are less likely
to be pulled and more likely to be motivated along the way.
When you prospect in this manner, you lead in with
strength. It's not about you or your MLM business
opportunity... its not about what the prospect said or
didn't say in her survey form or pre-screen call... it's
not about any of that. It's simply about whether the person
is "wired" to be in business for themselves or not. If they
are, then help them get the information that will allow
them to make an educated decision.
It's as simple as that!
We're all looking for Heavy-Hitter MLM strategies that the
Big Boys and Big Girls use. Well this is one of them. They
don't waste their time trying to pull "everyone" into their
business. They know who's right and they know who's wrong
for their business.
They know all you have to do is find a few "Right" ones and
they're business will kick off to a flying start.
So remember, "Don't Sell Your MLM Business Opportunity
Short, Sort Your Way To MLM Success!". Your job isn't to
"show" everyone your opportunity; it's to "sort" everyone
who's right for your opportunity from those who are not.
----------------------------------------------------
This article has been written by Richard Knight, founder of
45 Second Prospecting. Richard helps struggling Network
Marketers, and MLM Distributors how to close any MLM
prospect in 45 seconds or less with his proven formula ?
Enroll in his FREE course today. . .
http://www.45secondprospecting.com/free-course.htm
