Copyright 2006 Peter Tarrida del MarmolResell rights come in many forms and sizes. They can come
in large packages with many products bundled together and
offered for an almost suspiciously low price. Or they can
be offered on a single product for a four-figure sum. There
are also different types of rights offered allowing you to
do different things.
Basic resell rights only give you the right to sell the
product. You cannot claim the product is your own and you
do not have permission to offer the resell rights to anyone
else. Basic resell rights are usually the cheapest, so it
may be easier to make a profit. Check the terms for how
much you can charge for the product or if it can be given
away, perhaps as a bonus with something else. There may
also be conditions for distributing the product from
membership and auction sites. If you are buying rights to
software make sure you know the product well enough to deal
with any troubleshooting enquiries. Some software rights
sellers are prepared to deal with enquiries themselves. The
product may also come with a web sales page that you can
use, but check for any restrictions.
Master resell rights often include a web page with the
product. They give you the right to sell the product and
you can also pass on this right to your customers. However
that is as far as it goes. Your customers cannot give the
resell rights for the product to their customers. The best
master resell rights packages will include a zip file
containing everything you need to put on your download page.
There are two types of resell rights that may be referred
to as private label rights. One type is where you are given
the resell rights for a finished product and you are also
allowed to put your name on the product as the author. This
type of product is a ready-to-sell information or software
product. You cannot change it other than put your name on
it.
The second type of private label rights is also known as
source code rights. The product is not a finished
ready-to-sell item. Instead it will be the raw source
material that you can use to produce a finished item.
Programs will be in the source code format; information
products will be in a word processor format, like MS Word.
You can change the product in any way you want. You can add
your name as author, add more content, omit parts or split
it into several products. You may also be able to sell
resell rights and even master resell rights. Terms and
conditions should be posted, so check them carefully. Most
private label rights packages also come with a web page and
graphics that you can use for selling.
If you have found a resell rights product that you think
you can sell you need to do some basic market research
before purchasing. How many people are searching for this
type of product? How many competing products are there?
Have you seen the product available elsewhere?
If you are going to sell on the internet you need to have
access to the following skills. You must be able to edit
web pages, create payment links and upload the product and
web pages to a server. If you are buying private label
rights you must also be able to edit the product. This is
especially important if you are buying rights for software.
There are many ways you can sell products on the internet.
You can usually set up your own website or add the sales
page to your existing site. You could invest in pay per
click ads or ezine ads. You could write articles. If you
have private label rights to a book you can use some of the
content to produce articles or even a free report for viral
marketing.
Resell rights offer the advantage of not having to produce
your own material. However, you need to be sure the product
is good quality and that you have a good marketing plan
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Peter Tarrida del Mármol is a Spanish online and offline
marketer. Grab a FREE e-book about making business online
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http://www.auctionearnings.com
