Copyright 2005 Rodney RumfordGoogle just introduced Blog Search in beta yesterday. This
new search function allows for you to search the internet
for Blogs, Podcasts and RSS feeds. You simply type in your
keywords and it will show you results that have come from
these sources.
The results they display are not showing any preferences to
Blogs that are published on Blogger. We are seeing results
for all Blogging platforms. Actually Google Blog Search is
not just looking at Blogs. They are looking for any RSS
feed, which might be from a Blog, Podcast, or any other XML
feed. It appears that the search tool is pretty responsive
and we are seeing results show up in a matter of hours
after a new post is made to the RSS Blog and Podcast Feed.
This is another way that you can create online visibility
for your business.
The organic results are sorted by relevancy, but you have
the option to sort them by date as well. This is especially
nice if you want to locate the latest post for a fast
breaking news topic and want to find it quickly in the
blogosphere. The other thing that Google has done is to try
to eliminate some of the ?noise? and Spam of the
blogosphere. They are looking at high quality Blogs and
show them at the top of the page under what is called
?Related Blogs?. This is prime real estate for your Blog to
be listed in.
As an example: Go to the new Google Blog search (
http://blogsearch.google.com ) and type in podcasting tips.
The results that are shown at the top 2 of the 3 Related
Blogs happen to be authored by me. You will also see over
1600 results and we have several additional results on the
front page. This is because we are writing 6 quality Blogs
and publishing quality content frequently to these Blogs.
http://blog.podblaze.com
Google currently does not support a manual submission for
your Blog feed. I think this is smart, since it keeps the
unethical people out of the picture. If you are Blogging or
Podcasting properly and following best practices; your feed
will be found by Google. Make sure that you are also
following best practices for pinging after your feed is
updated. This will ensure that your feed is updated by
Google.
It looks like Google started to index Blogs, Podcasts and
RSS feeds in June of 2005. They are currently not showing
posts that were made previous to this. They may change this
in the future. Google has found a way to somewhat keep the
black hat SEO and unethical Bloggers out of the results. We
can all celebrate this; because this means quality and
relevant results for searchers.
Podcasters should also take note that individual podcast
shows are also being listed in the results. This is a great
way for users find your podcasts and individual podcast
shows, based upon specific topics and content.
If you are serious about improving your marketing and the
online visibility for your business website; then you need
to be creating quality content with a quality Blog or
Podcast. If your business wants to get maximum exposure in
this important new area of Google you should work with
professionals that truly understand this technology. You
can look at http://www.leveragedpromotion.com as they have
experience with many Blogging, RSS and Podcasting Solutions.
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Rodney Rumford has over 18 years of experience in the
technology field. He has held management positions in
Marketing, Business Dev, Enterprise Consulting, Sales and
Engineering.
He does corporate consulting in the areas of RSS &
Podcasting strategy, execution and marketing. He has
developed software solutions in the areas of RSS Feeds,
Podcasting and PPC Advertising. He is the CEO of The Info
Guru LLC., which operates several web properties that
include: http://www.podblaze.com
