Nokia and EA Team up to Advance Mob Business article

Nokia and EA Team up to Advance Mobile Gaming Worldwide

Nokia, the world leader in mobile communications, and Electronic Arts, the world's leading interactive entertainment software company, today announced a collaboration that will see EA become a major supplier of mobile games to millions of Nokia mobile device owners through Nokia Content Discoverer.

Nokia, the world leader in mobile communications, and Electronic Arts, the world's leading interactive entertainment software company, today announced a collaboration that will see EA become a major supplier of mobile games to millions of Nokia mobile device owners through Nokia Content Discoverer. This solution allows mobile customers easy access to downloadable content through a collection of shopping mall "stores" on their mobile device. Initially, customers will be able to download seven EA titles, Tetris®, Tetris® Mania, The Sims(TM)2, Doom®, FIFA 06, Tiger Woods PGA TOUR® 06 and FIFA Street 2 this holiday season. Starting in mid-2007, EA intends also to support the launch of the Nokia next generation mobile games platform with top EA titles that will be custom-designed for Nokia S60 devices.

In an effort to advance the content delivery model and overall player experience, Nokia and EA will work together to craft a superior mobile gaming experience for consumers worldwide. Nokia device owners can look forward to improved game quality, outstanding performance and intuitive delivery.

"Nokia shares our vision of making it easy for people around the world to find and play the best quality games on their mobile phones. We are looking forward to working more closely with Nokia on promoting a delivery system that propels mobile gaming forward," said Mitch Lasky, senior vice president, EA. "This relationship will bring together EA's great brands and development studios with Nokia's innovative hardware and global consumer reach."

"The core of Nokia's games strategy is to make it easy for people to find, buy and play great quality mobile games and we're excited to expand our relationship with EA to help make that possible," said Jaakko Kaidesoja, director, games, Multimedia, Nokia. "Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality. When you combine Nokia's leadership in hardware, usabiliy and software platforms with EA's brands and quality thresholds, the results will speak for themselves."

Launching the first half 2007, Nokia's next generation mobile gaming platform makes it easy for people to find, buy, play and share rich and immersive games on a range of Nokia smartphones. EA intends to deliver a range of popular EA SPORTS(TM) and EA(TM) branded mobile titles at the launch of this next generation mobile gaming initiative. For more information about the latest mobile phones visit http://www.bjij.com