troy@smallbusinesscopywriter.com.
Best regards
Troy White
http://www.smallbusinesscopywriter.com
'One hit wonders' in your marketing
A client of mine just made a very important comment that I
wanted to note.
"Thank you for taking the time to enhance my offer. I know
you put a lot of effort into it and appreciate your time
and experience in putting this together. I am starting to
see the process of putting together a successful sales
letter."
Note the word PROCESS... that is what is truly important
here.
Here is my comment back:
"The sales letter process is just that - a process. We
start with a rough draft - tune it - tune it more - tune it
more - test it - measure results - tune it - test it -
etc...
Go through it again - see what you like and dislike - then
send it back so we can get it out in time for holidays.
Troy'"
The marketing process is NOT a one-hit-wonder. You will
not get it perfect the first time you try it!
People amaze me when they believe they should be able to
run a single $200 ad one time and make themselves a small
fortune.
THAT, is one of the big problems with the internet
marketing crowd - they honestly believe the hype they read.
Making money online is no different than offline. You
need a good product or service that people want to buy. You
need to know how to get to the perfect market. And you
need to know as much as possible about the actual target
buyers.
Then you have the foundation to work with.
>From there you need to sample different ideas to your ideal
target market using the ideal media (online, email, offline
letters, postcards, radio, newspapers, trade magazines, etc)
It is ALL about testing and finding out what works... and
(just as important) what DOESN'T work.
You never know until you test. The market will tell you (a)
if you have the right offer and (b) if you are in front of
the right people.
If you miss either - you will not get results - period.
So try numerous things - and measure what results you get.
If you get no results - you need to modify (one or the
other - only change one thing at a time so measurements are
accurate).
One-hit-wonders sound great (we all wish it was so easy) -
but in reality they don't work in the long term and very
rarely in the short term.
To your ongoing marketing successes!
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. He is a very
sought after marketer and advertising specialist who has
helped launch some of the world's most profitable marketing
systems. For more info visit White's site at
http://www.smallbusinesscopywriter.com or sign up for his
Free Cash Flow Surge Newsletter at
http://www.CashFlowSurges.com
