A few decades ago, development scholars and industrialists emphasized on digital divide that separated the developing and the developed nations in the world. At present there are similar talks in the industry and business corridors about the digital divide separating the conventional and unorthodox business practices. Marketing can be said as any activity that adds to the value of product or service provided by an individual or enterprise. The key concern for marketing professionals continue to be industry exposure and selling of more units. Moreover, the means to achieve such ends have changed a bit. Marketers are trying their luck everywhere, in subway cars, railway platforms, restaurants, movie theatres, pizza corners, kiosks, public transport, web sites, everywhere.
In the new age marketing, online marketing services cannot be ignored. By pitching on the web sites, the marketers have been able to reach to the audience faster and with a positive feedback. Companies now have created their official web blogs to monitor the audience response and feedback. It is the cheapest and the most effective tool to keep in touch with the targeted customers.
Online marketing services are quite diverse and branch out into many individual services like online advertising, affiliate marketing, e-mail marketing, search engine marketing, etc. Online advertising and affiliate marketing remain the essence of the online marketing services. For e-marketers or online marketers they make up the priorities.
There are many unorthodox practices and concepts involved with online marketing. Concepts like viral marketing and guerilla marketing are very popular. The former refers to the practice where in a message is constructed in such a way that it is carried by people rather than marketers themselves. In guerilla marketing, the marketers go vigorously and often avail multiple marketing tools, techniques and approaches.
Online marketing, if it is not a part of integral marketing solution, can be the best alternative for the business enterprise. That might sound good to the ears of online marketing companies. online marketing companies have already gained some popularity and credibility. But to sustain in the long run, these marketing agencies need to improvise their strategies and upgrade their tools.
Author: Meenakshi Wali is the co founder of Rupiz Affiliates, a leading online media buying agency. She is heading a team of experts, which is into online marketing services, search engine optimization, online advertising, affiliate network.
