This piece of news item may chill the bones of many a site owners to spine. It says that one out of three costumers have quitted the practice of using the price comparison websites and 47% of the rest swear that they would not use these price comparison websites all over again. The reason for this apparent bitterness is because the consumers feel that the comparison is always biased and it never helps them to choose the right deal. Often, the search results indicate the name of the retailer who pays them more commission to be on the top. This has been reported by the cashback cooperative Quidco, in their online shopping report of 2007. However, this report also indicated that a whopping 82% of the total online consumers preferred to shop through the middlemen (like the comparison portals) than to make purchase directly through the website. These comparison portals enjoy publicity because of the ease and convenience involved with these mediums. And the users are more than glad to notice them, as there is no dearth of their advertisements that can catch your attention on the newspapers, television and on the Internet. And with their claims and promises that they provide you with the most impartial comparison, the consumers are easily hooked. Their expectations are shattered the moment they find out that the good deals is just a distant dream in these portals. And this allegation, when pitted against them, gets the justification in the esoteric dictum that there is nothing as a perfect deal in this online world.
The money that these price comparison website generate is through the number of clicks on a certain merchant or through the commission that is paid by the merchants. The advertisements too, give them a good amount of money. So, the basic instinct of profit generation, governs this business too, that is so easily concealed by these websites. Thus, the consumer should be wise enough to understand the subtle phenomena of this business and therefore should choose to shop only from a reputed and a non partial price comparison website.
Henry Kruz is a marketing expert who bring the relevant information on price comparison for mobile phones, gifts, insurance, travel packages and other shopping items on online shopping portal
