Copyright 2005 Michael TanseyIn order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become a
customer, they must have some interest in your product or
service that brought them there in the first place and
therefore they are a potential customer. Potential
customers are much more likely to become actual customers
if you make an effort to keep in touch with them. This
essential marketing tool is called and opt-in list.
An opt-in list will allow you to keep track of your
potential customers by obtaining their email address in
order to keep them informed about the latest updates for
your product or service. You can create your own opt-in
list or you can use an opt-in list creator that is
available online from several sources. The benefits of
creating your own opt-in list is that you will be able to
send personal messages to the potential customers and they
will not need to do anything, whereas with commercial
opt-in lists, the customer will receive a generated message
and will be required to verify their acceptance of the
message.
An important part of creating a successful opt-in list is
to keep in mind that potential customers will visit your
site from many places and may not see your homepage.
Therefore it is imperative to have the ability to subscribe
to the mailing list from all pages of your site. You should
not, however, make the subscription information a focus
point of every page. It is a good idea to put it at the
bottom or top of the page where it is visible but not
distracting. It is also a good idea to promote your mailing
list by using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscribers to join your mailing list by writing articles
that will benefit the reader and at the same time, build
your credibly as an expert. You can include the
subscription information in the byline of the articles. You
could also write an ebook with your subscription
information on each page, which will allow the customer to
easily access the information and join the list with ease.
Once you have created the mailing list and now have your
potential customers within your grasp it is your
responsibility to keep them updated and interested. Provide
them with quality information that is up-to-date and of
interest to them. Offer discounts or a newsletter,
something that the reader can use. This will keep them
interested and will drive them to your site over and over,
eventually they may make a purchase and if not, they will
be informed enough to use word of mouth advertising for
your site.
Remember, the Opt-In List is one of a small handful of
Internet Marketing tools that really are a must if you are
going to have a successful online business.
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Mike Tansey has been Online since early 2004. He can help
YOU start your own profitable business on the Internet
within the next 24 hours...
Visit: http://www.Profit-Unlimited.net/pips.html
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