The Art of Website Optimization and Promotion

The Art of Website Optimization and Promotion
The aim of this article is to show that a large part of the
art of website optimization is made up of just a few basic
principles.

The large search engine and website optimization companies
would like us to think that the services they provide are
so technical and complex in nature that the exorbitant fees
they charge are justified. Unfortunately, since the
general public are, on the whole, fairly ill informed on
this subject matter, these companies continue to get away
with these unethical practices. I fell foul of one of
these very companies two years ago.

I had just become involved in my first online affiliate
program and decided that it was imperative that I had a web
presence as soon as possible. Knowing little about the
whole website development and optimization process, I
started my research into a company who could offer me a
suitable website optimization package. I found a company
on the web, who seemed very professional, had a selection
of high profile businesses on their client list, so I paid
my £2500 and they got to work. The weeks and the
months went by and I soon realised that my new website was
as good as invisible on the web.

It was at this point that I realised that I had made a poor
judgement call and so I decided to research the whole
website optimization process myself. I came across an
American company that offered a whole website builder
package and website optimization tools all in one $200
dollar package. This has proved to be the best two hundred
dollars I have ever spent.

The myths about website optimization were highlighted and a
few basic principles to help achieve ultimate success were
made clear. The phrase that was mentioned time and time
again was "content is king". This quite simply means that
the text that makes up each of your web pages can play a
huge part in where the search engines rank your site.

The first process that is critical to your site's success
is keyword research. It's a general misconception that you
can simply throw a website together and you will suddenly
receive an influx of visitors. Well, this could not be
further from the truth.

What you are looking for is profitable keywords. By this I
mean words and phrases that have a good monthly search
volume on the search engines but at the same time do not
appear a great deal on web pages across the internet. If
you find keyword that fit these criteria and suit your
topic, you will stand a greatly increased chance of ranking
higher on the search engines.

Strictly speaking, each page of your website should then be
focused around each of your selected, profitable keywords
and these keywords and variations of them should then be
scattered throughout the content of each page. This will
help achieve tightly focused content around your subject
area, which again the search engines love.

However, one thing that you must never forget is that
achieving a high ranking for your website is only one part
of the equation. Ultimately your site is going to be
viewed by the human reader, so your content should also be
original and have a natural flow about it.

As an internet marketer, I come across professional looking
websites all the time and rarely do I find one with even
basic keyword and general website optimization. A pretty
website is as good as no website if no one is finding it.
So if you are keen to make a success of your online
business, make sure you start with the basics because
believe me, the basics can get your site a long way up
those search engine rankings.

Start researching the field of website optimization today
and you will be amazed at how successful your website can
be; if you just adhere to these simple principles.

----------------------------------------------------
Gavin Evans is a full time internet marketer living in the
market town of Cowbridge in South Wales, UK. Gavin is also
a leading associate for the brand new global skill games
business, uVme. Discover the full benefits of this unique
worldwide Internet Marketing Online Affiliate Program by
visiting => http://www.uvme-online-games.net