steve@steverenner.com.
Best regards
Steve Renner
http://www.affiliatecommunity.com
The Power Of A Press Release
Over the weekend I wrote a press release. I used the
following headline when I first submitted, it was sent back
as being to much like an advertisement so I had to redo it.
Actually I have to redo it several times, before it was
accepted.
Finally it was accepted, and the results have been
phenomenal. I have already had over 3500 views and the
release has been picked up by 70 different news services in
the first day.
I would highly recommend that anyone looking to get
exposure for their product or service consider doing a
press release.
Here's the original headline I used, "Construction Worker
With No Business Experience Makes $60 Million Dollars
Online".
They sent this back and said it too much like an
advertisement, so I rewrote the headline. The new headline
I used was, "Online Training Service Set To Launch January
2, 2007".
That worked like a charm. After I submitted the release,
there was an immediate swarm of activity. I was able to
login to my account and watch the stats in Real Time. It
was exciting to see the amount of times that people were
looking at my Press Release, and how many times it was
being picked up by different News Desks.
The release was all about the impending launch of a new
Online Training Service called The Affiliate Community.
After the headline, you need to write a brief synopsis of
the release in 125 words or less. Then you write the body
of the release where you tell about the who, what, when and
where of your story.
Then I went on to describe the service in detail. And in
way it was really a subliminal sales letter. But it was
structured correctly as a release.
At the end they allow you to put your contact information
and the URL.
What was really interesting about this is that I had put
audio on my home page. The audio is auto start, so it
immediately starts playing when someone hits my home page.
And in the release the press release service frames in your
home page. As a result, when someone went to look at my
press release, they were immediately greeted by my audio.
So in reality I had created a talking press release. It was
cool!
I was so impressed with the results that I plan to do a
press release at least once per day.
It was exciting to login and see the response, and how
quickly it was picked up. Once again I would highly
recommend using a press release as a way to generate
traffic to your web site.
----------------------------------------------------
Steve Renner, Marketing Director, The Affiliate Community
http://www.affiliatecommunity.com
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