The Secret Of Constantly Making Sales To Past, Present & New Buyers ! (Part 1)

For YOUR Own Sake - Don't Get Sucked Into The "PRICE WAR"
Game! Your competition sells good product/service. You
sell good product/service. Your competitor's customer
service is adequate. Your customer service is adequate.
Their products are new and inviting. Your products are
unique and impressive. Sounds like a pretty even
battle...right? So how do you get the sales without
giving away your profits and lowering your price? Let's
face it... We all know that competition online is enormous.
But just assume for a minute that a lower price isn't an
option. If you weren't able to lower your prices, how
would you convey value to your customers? What could you
do as a salesperson to make your customers fall head over
heals in love with you... and ultimately GIVE YOU THE
SALE...AT ANY PRICE?

1. What if you owned a nice cozy boutique down on the Main
Street in your hometown? A great location...nice
exterior... bright red awning... lots of traffic passing
by... free parking.... the trendiest decor... HUGE neon
sign out front....the WHOLE NINE YARDS! (You get the
picture ?)

2. What would you do to bring new customers in the door?

3. What would you do to insure you made a sale once they
were inside?

4. Would you keep in touch with a customer after they
left your store?

5. How would you handle those "Window Shoppers" who were
just browsing?

6. Would you display a "no questions asked" return policy
in your store?

7. Would you have a phone number your customers could
call?

8. Would you offer layaway plans...ie - payment plans?

9. Would you accept different forms of payments from
customers?

10. Would you offer your own "IN STORE" credit plan?

11. Would you offer an incentive for customers who bring a
friend by to shop?

12. Would you offer FREE deliver on "Larger" items at no
additional cost?

13. Would you offer a free gift just for stopping by?

14. Would you have "Special Sales & Discounts" for first
time buyers?

OVERALL... What would you do to make purchasing an item at
your store a more pleasant and rewarding experience than
from your competitors?

I hope you grasp the point here.... Just as with a "brick
and mortar" shop, you need to apply the very same
principles to your online store. The actual steps that
need to be taken to accomplish your goals might be somewhat
different online versus a "brick and mortar" shop, but the
same basic principles still apply.

NOW, undoubtedly, the BIGGEST hurdle you face each day in
online sales isn't designing a flashy website or finding a
million products to sell. The biggest hurdle you face
daily is YOU! If you aren't consistently selling at YOUR
PRICE, chances are it's because of something you, as a
business owner, are doing less effectively than your
competition. In other words....

YOU NEED TO BE ONE HELL OF A SALESPERSON!

I know... I know... When most people think of a typical
salesperson they imagine a "pushy" used car dealer or an
annoying insurance rep. But those so-called
"product-pushers" aren't really salespeople at all; in
fact, with all their "cheesy" one-liners and borderline
"unethical" selling techniques? most are no better than
professional peddlers (like "Phony Tony" - now you see him,
now you don't.)

And then you also have the "so-called" salesperson who's
really just a cashier in a fancy suit.... "Can I help you?"
"NO! I'm just looking, thanks!" "Oh...OK then. If you
need anything just let me know"..... AND AWAY THEY GO!
They're not really salespeople.... Are they? ONLINE...
EVERYONE IS "JUST LOOKING", BROWSING, WINDOW SHOPPING, and
KICKING THE TIRES!!!!! That means... You really need to
elevate your game! After all, you don't have the same
advantages online that come with face to face selling - a
pretty smile, or an outgoing personality, etc. - so you
really need to raise the bar! You have to create
opportunities and take advantage of every one. Selling
online isn't much different than selling face to face.
There are, a lot of "tricks of the trade" that you can
learn, to create traffic and bring in customers, but if
your not a SUPER salesperson once you get the traffic,
chances are, you're simply giving away your profits just to
make that sale.

YOU can't top a real good story to "GET THE SALES FLOWING
YOUR WAY" So here's the story....

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Resource Box - About The Author - David Newman is a
business development webmaster and self development "guru".
David has achieved his goal of Financial Freedom & his
current goal is to help other "worthy types" To Achieve
Their GOALS!
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