Web 2.0 and your Internet Business

Web 2.0 and your Internet Business
The Internet never ceases to amaze hard core network
professionals and amateurs alike with its advancements. It
sometimes makes you wonder what you would have done if the
Internet never existed. Each day brings in new technology
and new platforms and the Internet industry is abuzz with
new jargons, tools and versions of software. The buzz word
of the Silicon Valley right now is Web 2.0. You have to be
a hard core technical person to figure out the details and
the exact workings of the technology called web 2.0.

With the evolution of the Internet it is becoming
increasingly easier or companies and large and small
organizations to reach out to a bigger audience. We turn to
the internet for everything these days. Part of the reason
is that everybody is making everything available on the
internet. From finding out the address of a place to
shopping and dating, the Internet has become a common
platform for people of all ages. Web 2.0 is the talk of the
town now and many of us are still trying to figure out what
exactly web 2.0 is all about.

Although the name web 2.0 looks like the version number of
a software it is not so. Web 2.0 represents a transition of
the internet from being unidirectional to bi-directional.
It makes interaction possible between humans and machines.
Web 2.0 can be better understood by understanding its key
components, namely:

* The read/write web: The web is no loner looked as a one
way medium where people use it only to read. In this web
version, the internet is perceived as a two way medium
where people do not only read but also contribute to the
web by being writers as well. This has been inspired by the
growing amount of social networking sites and social
software that make communication between two or more people
possible.

* The web is now looked as a platform for communication.
The internet is perceives as a platform that programmers
can use to create innovative software for creative
applications. The main push behind this revolution is what
is called the APIs or Application Programming Interface.
This makes communication possible between two applications.

Many people look at Web 2.0 as a separate entity or
platform. However one should keep in mind that it has been
born as an evolution of the already existing Internet or
the World Wide Web. It is the same internet that we have
been using all along. Web 2.0 is an improved version of our
common Internet, albeit with different issues and technical
snags. Web 2.0 has been embraced by many leading companies
such as Yahoo, Google, eBay and Amazon.

Web 2.0 has proved to be an important tool for internet
business for many major companies. It provides many
business opportunities but at the same time presents
challenges on the sharing and collaboration front for many
different companies. Web 2.0 has made it possible to
digitize and distribute content in all forms including
text, PDF, images, audio and video content. Since
digitized content can now be distributed online, the number
of vendors offering digital content is also exploding.

Web 2.0 is influencing the way consumers perceive
advertisements. Internet based advertisements are becoming
increasing popular and effective while mass-audience
broadcasts are losing their hold for advertisers. End user
applications are being developed at an alarming rate and
the need to deliver them fast in order to either increase
organizational dexterity or to make sure new products reach
the market rapidly. These days the life of a commercially
viable product is reduced to less than standard application
consumption life cycle. This implies that unless the
products and ideas reach the market faster than the usual
traditional methods; the product may lose its place in the
market.

In other cases it is mandatory that one responds quickly to
competition, threats and situations that have arisen
unexpectedly. This means that market analysts and experts
require properly assembled data that is content driven. In
these ways Web 2.0 is proving to be a blessing for business
professionals. Internet business definitely has Web 2.0 to
thank for making life easier albeit in some situations.

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