paule@justdogclothes.com.
Best regards
Paul Easton
http://www.Justdogclothes.com
What is your site visitor thinking?
With an online store, the visitor clicks to your site,
looks around and, most of the time leaves without buying.
This leaves you wondering what is going on. Unlike a retail
store where you can see the visitor, ask feedback (without
any commitment from the shopper) and you get an opinion
quickly and to the point. This is not always easy online.
There are a couple of ways to seek feedback. Surveys are
one way. One good service is: http://surveymonkey.com
Easy to use and set up also, free limited version for
smaller sites. To get the most response you have to provide
a reason for a shopper to take the time to give you
information. A gift, a special report or downloadable
software, something that is easy to manage and provide
automatically.
The limited part is sometimes visitors do not want to give
out personal details. You still want to know what the
visitor does. Are they leaving right away, which pages they
find most interesting, how they got there, etc? A good
tracking program, will tell you this and more.
http://www.hitslink.com
Hitslink is a comprehensive program without the big price
tag and can tell you exactly where your shopper came from,
what links the clicked on, where they went and what
interested them most. It cam also track visitors from
search engines, all the way down to what purchase they made.
It is a must for any Pay per click campaign, and is very
easy to set up easy tracking links just use:
http://www.mysite.com?source=google-keyword-dog-news or
any word that you want to get clear reports. At the same
time, you do not have to log in to set up each link.
The winning report about this tool is it allows you to page
the tracking link in all your pages in seconds, with a
batch tool, rather than endless copy and pasting- great if
you have a big site.
So, what about real feedback, from visitors. This next
tool told me exactly what my site visitors wanted by simply
asking!
http://www.exitsurveygenerator.com
A simple audio survey, based on a pop up exit window. Now
your actual * live * visitor can tell you his or her
thoughts, anonymously and quickly plus its 100% free. I
used this tool and was told whom my biggest competitor was
and why they were not buying from me. Really helps in
increasing the conversion of visitors to sales. It being
100% free cannot lose here.
The more you can get inside the mind of your site surfer,
they you can increase the chances of the most wanted
response, if that's a sale or generations of a lead, it's
the key to highly qualified visitors, who are looking for
what you have. Getting the right visitor to your site is
one thing, giving him or her * exactly * what he wants is
another. Happy marketing online!
----------------------------------------------------
Paul Easton is a self confessed online marketing nut- who
helps from an "in the trenches, doing it" point of view.
Search engines and linking for long term traffic a
speciality. Working out of New Zealand, he focuses on Niche
US markets. Current project ?
Http://www.JustDogclothes.com/
Dog Clothes, Clothing, T-shirts jackets and more with free
shipping over $40
